Composition: Typographical Conveyence

Activity 17: Typographical Conveyence (Putting it all together!)

For this section we were asked to put all of our knowledge from the semester to complete this final activity. We were given 6 words. With those 6 words we had to alter the font, lettering, shape, color, etc to best convey what the word means. I used PhotoShop to do all my work. Here is what I came up with:

This was a hard word for me to identify with because I have not shred anything in a long time. 

For the word "shred" I chose to keep the color black. It was easier to see the white when I was attempting to look like I was "cutting up the words." Shred makes me think of something messy, or discombobulated and that is why the shredding of the words looks crooked and a muck. The scissors were made bigger than the word to show that "shredding" is a bad thing. The scissors are a scare tactic that they are larger than the word. They are doing damage. I chose a font that would be easy to adjust to show off the changes I made. A serif font appealed to me more than a sans serif because I like the punch to the letters with the feet. If the letters were smooth it would have taken away from the aesthetics I think.

When I think of XXL I think of the logo on a tshirt. I didn't know quite how to go by describing that other than first of all, doing the obvious and making the word just as big as it's definition. I used black because typically logo's are black, and black is a daunting color; much like things that are extra extra large. I used serif font again because it helped punctuate the feel of the words. Bigger than big means business and that's what I was going for; larger than life feel. 

I changed the color to a deep mahogony/red to show off the connotation of the word. Bricks are typically a deep red color so that's what immediately came to my mind. I then chose a font that would show off my design of the word. I used the Photoshop manipulator tools to change the display of the word to look like a pattern of bricks. I spaced the individual letters out to give it more of an effect. I used a sans serif font because I thought it would help to display the brick pattern better than a serif font would. It almost looks like I cut these letters out of a brick wall and that makes me proud of my work. 

When I think of atoms I think of a lot of things. The word has a scientific feel to it so I chose a font that I thought one would find on scientific readings or diagrams. Something with structure but also with interest to the audience. I took the atom symbol from Photoshop and used it to form the "O" of the word which I think really makes the word come to life. I spaced out the letters in this one too so the audience could get a "structured" vibe. The letters closer together didn't have the same effect. I added red because when I think of something scientific I think of the colors black and red, serious and studious, but eye catching as well. I think I did a very good job giving off the feel of this word.

Lightly is always a fun word to get creative with. I chose a font that would display elegance and gracefulness. When I think of objects that are light I immediately thought of clouds. This is why I have a picture of a sun, to balance off the word "floating" behind it. I shifted the word up to add the effect of being in the sky. I also used the texture tools in Photoshop to change the texture of the word to look like a light breeze was blowing through the peaceful "clouds."  I changed the color obviously to a serene blue that would reflect clouds or a breeze. I think everything I did for this word pulls the meaning together in an aesthetically pleasing way.

This word I also had some difficult with, but am almost the most pleased with this word as well because of my perseverance. It's always hard to graphically depict the word "pillow". When I think of pillow I think soft, fluffy, maybe a bed, or laying down. I took a picture of a square and used tools in Photoshop to bend the square into a more "fluffy" look. I changed the colors to something you would maybe see on a bedspread. I used a font that was soft, and comfy in a way (the sans serif had that effect to me). I then layered the word on top of the pillow to look like it was laying down. This was the toughest word but the most fun for me to discover how creative I could get!