This activity was done to see how creative we could be with our emotional appeals. We were asked to take an ordinary object, and construct an emotion out of it by altering it in any way we felt fit. My partner Michelle and I, took an every day lava lamp from Google Images.
We picked the emotion happiness, which evolved into a sort of psychadelic happy. We targeted an audience of young adult/college students because they would be the most likely to use this object. Since we fall within that group it was easy for us to pick out the things that 12-25 year olds appreciate. Color, imagination, abstract ideas; so we went from there.
Next, we altered the lava lamp in PhotoShop. We highlighted the layout and used the magic wand tool to cut out the form. Then, we used the paint tool to fill it in to a solid black color. We then took out all the colors that would fall into a lava lamp and used the gradient tool to stretch the color out. We formed the colors into abstract hair above the shape so it started to simulate a Rastafarian person. We then edited the background to make the picture appear fuller. A light blue to mix in with the gradient colors we pulled out. We then added the cord of the lamp, but we maneuvered it with the shape tool to spell out what our emotion was. The cord also resembled a semi-smile out of the Rastafarian face, to me at least. Since we targeted a younger group it seemed more appropriate to go abstract which is why our form turned into a Rasta-man. All in all I think we did a good job of pulling out our emotion. It took a while, but with hard work and dedication we made our shape into something unique that definitely makes the viewer feel a sense of an emotion when they look into it.
Our final image:
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